SERVICIOS

Mistery Shopper

In order to survive and stay current in today's competitive business environment, it is vital that organizations deliver an excellence of service that meets the expectations of customers. Today, with the predominance of social networks, one negative reaction by a customer has the potential to destroy a brand whose position in the market has taken years to build.

We already know that a satisfied customer will share their experience with three other people. One dissatisfied customer, however, will do so with at least ten other people. Additionally, very few customers, satisfied or otherwise, will provide feedback to the owner. A company needs to be fully aware of all aspects, both positive and negative, of what it is offering to customers. Without such awareness, it cannot begin to address the adjustments and improvements it needs to make.

A Mystery Shopper is a powerful resource that can help you become informed about the pros and cons of your product. Also known as mystery client, ghost client, secret shopper, covert evaluator, or hidden auditor, the Mystery Shopper’s main goal is to provide an objective and transparent evaluation of what you offer to customers.

The Mystery Shopper is trained to notice, assess, and analyze all the components of a typical customer’s experience. Because he or she understands how to maximize customer service, the results given to you are sure to increase profitability. Through this process, the Mystery Shopper can reveal whatever will attract more customers or provoke rejection. Potential problems are identified, and they can be eliminated before they affect customers.

Using a Mystery Shopper will benefit you enormously. You’ll become aware of unfavorable aspects of your product that, despite your deep knowledge, are often overlooked.

Knowing how to improve is the first step in the advancement of your business and the success of your product.